Our purpose at COVRT is to create Mission Ready Products focused on Fitness and Special Application Outdoor Gear.
Our products are created using quality materials and thoughtful design. We keep our “ear to the pavement” and listen for ways to adapt, improve and learn so we can continue to deliver products that will perform as designed and look badass doing so.
This journey really started from an amazing organization called F3. This organization models a free peer led fitness groups all around the USA. Now while it is free, it quickly became apparent that the quality fitness gear arena is expensive. So, I starting researching what it would take to create a cost-effective solution while delivering high quality gear. With a background in Commercial Construction I knew I could create something in CAD to prototype and test my designs. That idea started a series of chain reactions and created what is now COVRT USA. Its purpose is simple, provide quality products for a fair price and no BS if you have an issue.
The one thing about lifestyle products is they are expected to perform in that capacity. So when creating a design, I look to design for comfort, modularity and arrive at the expected solution. In this approach, cost is the last item factored. This frees you to glean from resources like advancements prior, design pitfalls or even special use fabrics to push products further and to perform better. Pretty exciting stuff and once design is dialed it’s fairly priced.
So here we are, designing and prototyping. We have new products finishing up so stay tuned! Another great option is getting signed up on our email list for gear drops and community events / projects.
What does COVRT stand for:
COVRT was built for those who train in the shadows — the ones putting in work when no one’s watching. We believe real strength is forged in the unseen hours, when comfort calls and you choose challenge instead. It’s not about showing off; it’s about showing up.
We exist for people who train with purpose — not just for the gym, but for life. Because when pressure hits, when life throws the unexpected, you won’t flinch. You’ve already done the work.
Discipline is our baseline. We believe in doing the hard things — especially when no one else will. COVRT gear is made to match that mindset: built for movement, designed with intent, and ready for whatever comes next.
